We apply advertising strategy to define your unique brand

Web Design Logo Design Print Design Branding Concept Art
Step 1: Defining your company’s Value Proposition

Works-of-Bart-SWOT-chartEvery successful company has something that sets their advertising strategy apart from the competition, their unique voice. How you tell the world about your unique brand and how it benefits customers is called your Value Proposition. Are you the innovative maverick in your industry, the category leader? Or are you the experienced, reliable one that knows the ropes? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. You must choose a marketing direction to be seen, heard and remembered.

Before putting pencil to paper, or finger to keystroke our design process begins with S.W.O.T. a strategic information gathering process that stands for a company’s “strengths, weaknesses, opportunities and threats”. We use this information to create your Value Proposition, a written brief that becomes a road map to your marketing success. This information helps us determine what’s unique about your company, and how your product or service is different from and better than the competition. Who you’re talking to and what you’re saying is based on your customers demographics, wants and needs. By identifying these shifting trends in your current marketplace we gain a better understanding of where your company fits within your business culture.

Step 2: Setting your Value Proposition in motion

Having a Value Proposition helps take the guesswork out of discovering your unique brand. After defining your company’s unique qualities with your help, we write a creative brief that defines the project, becoming the strategic platform that all design work is built upon. With the messaging platform and creative brief in hand, we discuss your internal structure, focusing on the ownable assets of your organization and your current business environment to determine next steps. Then we merge advertising strategy with passionate design to create consistency across all your communications for business website design, logo brand design, social media, concept art and print advertising. These steps also help keep proposals and budgets on track. Here’s where our 5-step brand process is explained in detail.

Step 3: To get started request a Free Design Consultation
All we need is your input to get your next design project off the ground so please contact us today at (415) 272-6734. Or you can request a free consultation or design proposal via email to get started if you prefer. We work with the motivation of building long-term relationships with our clients and getting them desired results. We’d love to hear what you have in mind.