We merge advertising brand design with strategy

Web Design Logo Design Print Design Creative Concept Art
E very company has a unique personality, the sum of all its communications. Our goal is to develop advertising brand design that consistently expresses that uniqueness to current and new customers. We do this by merging your Value Proposition with custom design across your media. An effective brand strategy gives you a huge edge in the increasingly competitive marketplace. Your brand design appears in your copy content, your logo, website, imagery, concept art and print so it needs to be consistent when presented to your customers.

…your brand is a promise to the customer, it tells them what they can expect from your products and services, and it differentiates your offering from that of the competition. – Works Of Bart
For the North Marin Water billboard below, we created a unique outdoor advertising brand design using the famous Scrabble game tiles to convey a water conservation message. Aimed at over 50,000 customers, the design fit the unique needs of the water department. The Scrabble board game is a fixture in popular culture having been sold in 121 countries in 29 different languages. We knew a design created with Scrabble tiles would get noticed and remembered. Adding “smart move” drove home the importance of the banner design.

Save Water Advertising Outdoor Board Novato California

A Brand is a Voice, a Perception, a Promise and an Experience. We call it your Value Proposition.
We create successful marketing results for businesses of all sizes by creating a strong identity companies can own. Every successful business has something that sets their products or services apart from the competition. How they tell the world about that unique quality is called their Value Proposition. But what exactly does “Value Proposition” mean?

…simply put, a Value Proposition is a promise to your customers, a believable collection of the best reasons your product or service is uniquely different from and better than your competitions offering. – Works Of Bart

By identifying shifting trends in the marketplace and discovering your Value Proposition we know where your company fits within your business culture. Is your product the high-cost, high-quality option? Or the low-cost, high-value option? You can’t be both things to all people, you must choose. Backed by a strong Value Proposition, a well crafted website, print piece, logo identity or a concept art piece that’s bold in look can play a huge role in building a brand. These are some of marketing’s most powerful combinations.

Our proven 5-step branding design process:
Our 5-step branding design process takes the subjectivity out of each project. Using S.W.O.T. (Strengths, Weaknesses, Opportunities, Threats) we discover what’s unique about your company by clarifying strategic goals, budget parameters and deadlines so everyone has the same expectations. The final result is a strong brand based on your Value Proposition.
Step 1 – Define
• Work closely with client to outline objectives and scope of the project
• Confirm and refine the target market to determine a strategic direction
• Develop creative brief that defines key messages and strategic platform

Step 2 – Explore
• Develop a range of creative solutions in rough form based on criteria
• Client chooses final branding design direction to refine for implementation

Step 3 – Develop
• Enhance and expand on selected design direction, get approval
• Make decisions about photography, art, copy content and colors

Step 4 – Refine
• Create and refine the design to meet the client’s objectives

Step 5 – Produce
• Produce final branding design after all considerations are met

We need your input to get your next design project off the ground so please contact us today at (415) 272-6734. Or you can request a free consultation and design proposal to get us started on your next design project. We work with the motivation of building long-term relationships with our clients and getting results. We’d love to hear what you have in mind for your business.

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