This article about logo design will discuss the importance of professional logo brand design for startups and small businesses. If you are a business owner and thinking about a new logo design for your company, or a refresh of an old one, here are some insights to help make your task a successful one. I will also explain how a cheap and fast logo design can produce negative results for your company’s brand.
What are the attributes of a good logo?
A successful logo brand design must accurately represent a company as it exists today and well into the future. A well designed logo has longevity, is modern in look, unique, simple and memorable. Refreshing an existing logo can sometimes be the best solution for a company. Iconic logos can be found everywhere today, as noted below with the evolution of the Volkswagen, Starbucks, Pepsi, Yahoo! and Apple brand.

Professional logo design is underrated by business owners.
This is even truer today with the ease of access to technology via computers and the internet. Well known and easily identifiable icons like Facebook, Instagram,   Continue reading →